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M-Net will finally do away with, and end the "M-Net Series" brand after 17 years on MultiChoice's DStv satellite pay-TV platform.
M-Net started The Series Channel in April 1998 on DStv, which morphed a decade later in 2008 into The M-Net Series channel.
The M-Net Series channel was split into three channels in July 2013 - M-Net Series Showcase, M-Net Series Reality and M-Net Series Zone.
The floundering ratings and under-performance of the channels saw M-Net Series Showcase and M-Net Series Reality closed down just over a year later in September 2014.
M-Net Edge was started on DStv, leaving M-Net Series Zone (DStv 115) as the sole M-Net Series channel.
In January 2015 when asked whether M-Net Series Zone on DStv will be undergoing a name change - since there's no longer a need for the very long "M-Net Series Zone" qualifier and TV channels prefer as short names as possible from a branding and optics point of view - several M-Net insiders told TV with Thinus that a name change was indeed being considered.
Now insiders said M-Net Series Zone as the last permutation of a "M-Net Series" channel will be rebranded and name changed.
The channel and its channel proposition as a catch-up destination for shows on MultiChoice's DStv will remain, but under a new name.
It means the end of "M-Net Series" as part of a TV channel name and several channel logo and branding permutations on DStv after 17 years.
