Monday, September 26, 2011

AETN UK rebrands and changes its name to A+E Networks UK; new name and logo used immediately.

AETN UK, a joint venture between A+E Networks and BSkyB is rebranding as A+E Networks UK with a new name and logo.

A+E Networks UK delivers channels such as History (DStv 254) and the Crime & Investigation Network (DStv 255) to South Africa on MultiChoice's DStv.

''The new logo features a contemporary colour palette and fresh typography that could be easily recognisable and reflect with the global communications company that A+E Networks is today,'' says A+E Networks UK in a statement.

"At A+E Networks UK we've been in the business of reinventing storytelling since 1995 when History first launched,'' says Tom Davidson, the managing director for A+E Networks UK. ''Through our portfolio of diverse channels we offer viewers inspiring stories, inventive new genres and great entertainment."

The new corporate image, company name and logo was unveiled in America in May and will be rolled out and used immediately across Britain, central and Eastern Europe, the Nordics and Benelux countries, South Africa and the Middle East.