Friday, April 30, 2010

BREAKING. Pay TV price war! MultiChoice launches brand new DStv Lite bouquet.












A massive pay TV war has erupted in South Africa with MultiChoice who has just lanched a brand new bouquet, DStv Lite for R99 one day before On Digital Media (ODM)'s TopTV will start costing subscribers between R99 and R249.

MultiChoice is blatantly spoiling TopTV's big debut party with its sudden announcement that DStv Lite will be added and be available as from today to subscribers and that several of the other DStv bouquets will immediately get more TV channels. DStv Select 1 will get 8 additional TV channels (new total: 34), DStv Select 2 will get 6 additional TV channels (new total: 32) and DStv Compact will get 4 additional TV channels (new total: 44).

''We are very excited about the latest DStv offering,'' says Nico Meyer, CEO of MultiChoice SA. ''We always look for opportunities to improve and grow our services by adding value and choice. We have several new services in the pipeline.''